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A Pretty Little Idea

Everything started with a pretty little idea from a makeup artist team that believed there should be a place for makeup enthusiasts, and people less passionate about makeup, to learn about beauty from industry experts. 

There are many stores and vlogs that cater to beauty enthusiasts, but what about the 80% of women who want to update their makeup wardrobe in a simple  

The Pretty Lane Dream

All started with a pretty little idea.

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